Klaviyo is great for marketing automation platform purpose-built for e-commerce brands, but it's not the only option. We compared 19 email marketing tools to find the best alternatives.
All-in-one marketing platform for email, SMS, automation, and analytics
Email marketing platform built for creators and newsletter publishers
Marketing automation and CRM platform for customer experience automation
All-in-one marketing platform for email, SMS, chat, and CRM
Marketing automation designed for e-commerce brands
Email marketing and automation platform for small businesses and creators
Marketing platform with email, automation, webinars, and conversion funnels
Email marketing and digital marketing platform for small businesses
Affordable email marketing with powerful automation for growing businesses
Newsletter platform built for growth and monetization
E-commerce email & SMS marketing automation platform
Affordable email marketing and automation for growing businesses
Email marketing platform known for beautiful email design and deliverability
Affordable email and SMS marketing for small to medium businesses
Beautiful, simple email marketing for small businesses and creators
Minimalist newsletter tool for writers and developers
Email for SaaS - marketing, transactional, and product emails
Email delivery service for marketing and transactional emails with team collaboration
Cloud-based email delivery platform for transactional and marketing emails
The top alternative to Klaviyo in 2026 is Mailchimp. It offers all-in-one marketing platform for email, sms, automation, and analytics with plans from $13/mo. Other strong options: Kit (ConvertKit), ActiveCampaign.
Yes! Mailchimp, Kit (ConvertKit), Brevo (Sendinblue) all offer free plans.
Klaviyo offers a free plan and has paid plans starting at $20/mo.
While Klaviyo excels at marketing automation platform purpose-built for e-commerce brands, users often seek alternatives for pricing, specific features, or workflow preferences.