CompareStack/Mailchimp vs ActiveCampaign
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Updated March 2026 · Independent Analysis

MailchimpvsActiveCampaign

Mailchimp starts at $13/mo, 13% cheaper than ActiveCampaign's $15/mo. Both rated 4.5/5 by users.

M
Mailchimp

All-in-one marketing platform for email, SMS, automation, and analytics

★ 4.5/5Founded 200111M+ users users
Try Mailchimp Free →
A
ActiveCampaign

Marketing automation and CRM platform for customer experience automation

★ 4.5/5Founded 2003180K+ customers users
Try ActiveCampaign Free →

⚡ Quick Stats

⭐
Avg Rating
Mailchimp4.5/5
ActiveCampaign4.5/5
🏆 Mailchimp wins
💰
Starting Price
Mailchimp$13/mo
ActiveCampaign$15/mo
🏆 Mailchimp wins
🔧
Features
Mailchimp15
ActiveCampaign15
🏆 Mailchimp wins
🎁
Free Plan
MailchimpYes ✓
ActiveCampaignNo
🏆 Mailchimp wins

📊 Ratings Breakdown

M

Mailchimp

4.5/5 avg
G2 Score4.4/5
Capterra Score4.5/5
Overall Avg4.45/5
A

ActiveCampaign

4.5/5 avg
G2 Score4.5/5
Capterra Score4.6/5
Overall Avg4.55/5

⚡ Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Mailchimp if you need:
  • ✓ Email Campaigns
  • ✓ Sign-up Forms
  • ✓ Audience Segmentation
  • ✓ A/B Testing
  • ✓ Analytics & Reporting
Try Mailchimp Free →
Choose ActiveCampaign if you need:
  • ✓ Email Marketing
  • ✓ CRM & Sales
  • ✓ Forms
  • ✓ Segmentation
  • ✓ Conditional Content
Try ActiveCampaign Free →

🔧 Feature Comparison

Mailchimp uniquely offers Email Campaigns, Sign-up Forms, Audience Segmentation. ActiveCampaign uniquely offers Email Marketing, CRM & Sales, Forms. Both share 3 features including Marketing Automation, Landing Pages, SMS Marketing.

Feature
Mailchimp
ActiveCampaign
Marketing Automation
✓
✓
Landing Pages
✓
✓
SMS Marketing
✓
✓
Email Campaigns
✓
✗
Sign-up Forms
✓
✗
Audience Segmentation
✓
✗
A/B Testing
✓
✗
Analytics & Reporting
✓
✗
Social Media Posting
✓
✗
Customer Journeys
✓
✗
Dynamic Content
✓
✗
AI Content Generator
✓
✗
300+ Integrations
✓
✗
Templates
✓
✗
Surveys
✓
✗
Email Marketing
✗
✓
CRM & Sales
✗
✓
Forms
✗
✓
Segmentation
✗
✓
Conditional Content
✗
✓
Split Testing
✗
✓
Predictive Sending
✗
✓
Lead Scoring
✗
✓
Site Tracking
✗
✓
Event Tracking
✗
✓
900+ Integrations
✗
✓
Reporting
✗
✓
Total Features
15
15

💰 Pricing Comparison

Mailchimp starts at $13/mo, 13% cheaper than ActiveCampaign's $15/mo.

M

Mailchimp Plans

Free tier available

Free
Free
  • • 500 contacts
  • • 1000 emails/mo
  • • 1 audience
EssentialsBest Value
$13/mo
  • • 500 contacts
  • • 5000 emails/mo
  • • 3 audiences
Standard
$20/mo
  • • 500 contacts
  • • 6000 emails/mo
  • • Automation
Premium
$350/mo
  • • 10K contacts
  • • 150K emails/mo
  • • Unlimited audiences
Full Mailchimp pricing breakdown →
A

ActiveCampaign Plans

Paid plans only

StarterBest Value
$15/mo
  • • 1000 contacts
  • • 1 user
  • • Email campaigns
Plus
$49/mo
  • • 1000 contacts
  • • 3 users
  • • Landing pages
  • • CRM
Pro
$79/mo
  • • 1000 contacts
  • • 5 users
  • • Predictive sending
Enterprise
$145/mo
  • • 1000 contacts
  • • 10 users
  • • Custom reporting
Full ActiveCampaign pricing breakdown →
🔔 Get notified when prices change

❓ Frequently Asked Questions

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