CompareStack/Mailchimp vs Brevo (Sendinblue)
HomeMailchimp vs Brevo (Sendinblue)
Updated March 2026 · Independent Analysis

MailchimpvsBrevo (Sendinblue)

Brevo (Sendinblue) starts at $9/mo, 31% cheaper than Mailchimp's $13/mo. Both rated 4.5/5 by users.

M
Mailchimp

All-in-one marketing platform for email, SMS, automation, and analytics

4.5/5Founded 200111M+ users users
Try Mailchimp Free →
B
Brevo (Sendinblue)

All-in-one marketing platform for email, SMS, chat, and CRM

4.5/5Founded 2012500K+ users users
Try Brevo (Sendinblue) Free →

⚡ Quick Stats

Avg Rating
🏆 Mailchimp wins
💰
Starting Price
🏆 Brevo (Sendinblue) wins
🔧
Features
🏆 Mailchimp wins
🎁
Free Plan

📊 Ratings Breakdown

M

Mailchimp

4.5/5 avg
G2 Score4.4/5
Capterra Score4.5/5
Overall Avg4.45/5
B

Brevo (Sendinblue)

4.5/5 avg
G2 Score4.5/5
Capterra Score4.5/5
Overall Avg4.5/5

⚡ Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Mailchimp if you need:
  • Audience Segmentation
  • A/B Testing
  • Analytics & Reporting
  • Social Media Posting
  • Customer Journeys
Try Mailchimp Free →
Choose Brevo (Sendinblue) if you need:
  • WhatsApp Campaigns
  • Transactional Email
  • CRM
  • Segmentation
  • Chat
Try Brevo (Sendinblue) Free →

🔧 Feature Comparison

Mailchimp uniquely offers Audience Segmentation, A/B Testing, Analytics & Reporting. Brevo (Sendinblue) uniquely offers WhatsApp Campaigns, Transactional Email, CRM. Both share 6 features including Email Campaigns, Marketing Automation, Landing Pages.

Feature
Mailchimp
Brevo (Sendinblue)
Email Campaigns
Marketing Automation
Landing Pages
Sign-up Forms
SMS Marketing
Templates
Audience Segmentation
A/B Testing
Analytics & Reporting
Social Media Posting
Customer Journeys
Dynamic Content
AI Content Generator
300+ Integrations
Surveys
WhatsApp Campaigns
Transactional Email
CRM
Segmentation
Chat
Facebook Ads
Reporting
API
Integrations
Total Features
15
15

💰 Pricing Comparison

Brevo (Sendinblue) starts at $9/mo, 31% cheaper than Mailchimp's $13/mo.

M

Mailchimp Plans

Free tier available

Free
Free
  • 500 contacts
  • 1000 emails/mo
  • 1 audience
EssentialsBest Value
$13/mo
  • 500 contacts
  • 5000 emails/mo
  • 3 audiences
Standard
$20/mo
  • 500 contacts
  • 6000 emails/mo
  • Automation
Premium
$350/mo
  • 10K contacts
  • 150K emails/mo
  • Unlimited audiences
Full Mailchimp pricing breakdown →
B

Brevo (Sendinblue) Plans

Free tier available

Free
Free
  • 300 emails/day
  • Unlimited contacts
  • Chat widget
StarterBest Value
$9/mo
  • 5K emails/mo
  • No daily sending limit
Business
$18/mo
  • 5K emails/mo
  • Marketing automation
  • A/B testing
Enterprise
Custom
  • Custom volume
  • Dedicated IP
  • Priority support
Full Brevo (Sendinblue) pricing breakdown →
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❓ Frequently Asked Questions

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