HomeInsightly vs Keap
Updated March 2026 · Independent Analysis

InsightlyvsKeap

Insightly starts at $29/mo, 90% cheaper than Keap's $299/mo. Keap is rated higher at 4.2/5 vs Insightly's 4.1/5.

I
Insightly

CRM with integrated project management and marketing automation

4.1/5Founded 200925K+ companies users
Try Insightly Free →
K
Keap

CRM and automation platform for small businesses and entrepreneurs

4.2/5Founded 2001200K+ users users
Try Keap Free →

⚡ Quick Stats

Avg Rating
Keap4.2/5
🏆 Keap wins
💰
Starting Price
Insightly$29/mo
Keap$299/mo
🏆 Insightly wins
🔧
Features
🏆 Insightly wins
🎁
Free Plan
InsightlyYes ✓
🏆 Insightly wins

📊 Ratings Breakdown

I

Insightly

4.1/5 avg
G2 Score4.2/5
Capterra Score4/5
Overall Avg4.1/5
K

Keap

4.2/5 avg
G2 Score4.2/5
Capterra Score4.1/5
Overall Avg4.15/5

⚡ Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Insightly if you need:
  • Lead Management
  • Pipeline Management
  • Project Management
  • Email Tracking
  • Workflow Automation
Try Insightly Free →
Choose Keap if you need:
  • Email Marketing
  • Marketing Automation
  • Sales Pipeline
  • Appointments
  • Invoicing & Payments
Try Keap Free →

🔧 Feature Comparison

Insightly uniquely offers Lead Management, Pipeline Management, Project Management. Keap uniquely offers Email Marketing, Marketing Automation, Sales Pipeline. Both share 2 features including Contact Management, Mobile App.

Feature
Insightly
Keap
Contact Management
Mobile App
Lead Management
Pipeline Management
Project Management
Email Tracking
Workflow Automation
Custom Dashboards
Reporting
Web-to-Lead Forms
Role-based Permissions
API
AppConnect
Calendar Sync
File Sharing
Email Marketing
Marketing Automation
Sales Pipeline
Appointments
Invoicing & Payments
Landing Pages
Text Marketing
Lead Scoring
Web Forms
A/B Testing
Analytics
Integrations
E-Commerce
Total Features
15
15

💰 Pricing Comparison

Insightly starts at $29/mo, 90% cheaper than Keap's $299/mo.

I

Insightly Plans

Free tier available

Free
Free
  • 2 users
  • 2500 records
PlusBest Value
$29/user/mo
  • 100K records
  • 25 email templates
Professional
$49/user/mo
  • 250K records
  • 100 email templates
  • Workflows
Enterprise
$99/user/mo
  • Unlimited records
  • Custom objects
  • Lambda functions
Full Insightly pricing breakdown →
K

Keap Plans

Paid plans only

IgniteBest Value
$299/flat/mo
  • 2 users
  • 1500 contacts
  • Email & text marketing
Grow
$399/flat/mo
  • 3 users
  • 2500 contacts
  • Advanced automations
Scale
$599/flat/mo
  • 5 users
  • 5000 contacts
  • Lead scoring
Full Keap pricing breakdown →
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❓ Frequently Asked Questions

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