CompareStack/HubSpot vs Keap
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Updated March 2026 · Independent Analysis

HubSpotvsKeap

HubSpot starts at $20/mo, 93% cheaper than Keap's $299/mo. HubSpot is rated higher at 4.5/5 vs Keap's 4.2/5.

H
HubSpot

All-in-one CRM platform with marketing, sales, and service hubs

★ 4.5/5Founded 2006228K+ customers users
Try HubSpot Free →
K
Keap

CRM and automation platform for small businesses and entrepreneurs

★ 4.2/5Founded 2001200K+ users users
Try Keap Free →

⚡ Quick Stats

⭐
Avg Rating
HubSpot4.5/5
Keap4.2/5
🏆 HubSpot wins
💰
Starting Price
HubSpot$20/mo
Keap$299/mo
🏆 HubSpot wins
🔧
Features
HubSpot15
Keap15
🏆 HubSpot wins
🎁
Free Plan
HubSpotYes ✓
KeapNo
🏆 HubSpot wins

📊 Ratings Breakdown

H

HubSpot

4.5/5 avg
G2 Score4.4/5
Capterra Score4.5/5
Overall Avg4.45/5
K

Keap

4.2/5 avg
G2 Score4.2/5
Capterra Score4.1/5
Overall Avg4.15/5

⚡ Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose HubSpot if you need:
  • ✓ Deal Pipeline
  • ✓ Forms
  • ✓ Live Chat
  • ✓ Ticketing
  • ✓ Reports & Dashboards
Try HubSpot Free →
Choose Keap if you need:
  • ✓ Marketing Automation
  • ✓ Sales Pipeline
  • ✓ Appointments
  • ✓ Invoicing & Payments
  • ✓ Text Marketing
Try Keap Free →

🔧 Feature Comparison

HubSpot uniquely offers Deal Pipeline, Forms, Live Chat. Keap uniquely offers Marketing Automation, Sales Pipeline, Appointments. Both share 3 features including Contact Management, Email Marketing, Landing Pages.

Feature
HubSpot
Keap
Contact Management
✓
✓
Email Marketing
✓
✓
Landing Pages
✓
✓
Deal Pipeline
✓
✗
Forms
✓
✗
Live Chat
✓
✗
Ticketing
✓
✗
Reports & Dashboards
✓
✗
Workflows
✓
✗
Meeting Scheduler
✓
✗
Calling
✓
✗
Content Management
✓
✗
SEO Tools
✓
✗
AI Tools
✓
✗
500+ Integrations
✓
✗
Marketing Automation
✗
✓
Sales Pipeline
✗
✓
Appointments
✗
✓
Invoicing & Payments
✗
✓
Text Marketing
✗
✓
Lead Scoring
✗
✓
Web Forms
✗
✓
A/B Testing
✗
✓
Analytics
✗
✓
Mobile App
✗
✓
Integrations
✗
✓
E-Commerce
✗
✓
Total Features
15
15

💰 Pricing Comparison

HubSpot starts at $20/mo, 93% cheaper than Keap's $299/mo.

H

HubSpot Plans

Free tier available

Free Tools
Free
  • • Contact management
  • • Forms
  • • Email marketing
StarterBest Value
$20/user/mo
  • • 1000 contacts
  • • Email automation
  • • Payments
Professional
$890/flat/mo
  • • 2000 contacts
  • • Workflows
  • • Custom reporting
Enterprise
$3600/flat/mo
  • • 10K contacts
  • • Custom objects
  • • Predictive lead scoring
Full HubSpot pricing breakdown →
K

Keap Plans

Paid plans only

IgniteBest Value
$299/flat/mo
  • • 2 users
  • • 1500 contacts
  • • Email & text marketing
Grow
$399/flat/mo
  • • 3 users
  • • 2500 contacts
  • • Advanced automations
Scale
$599/flat/mo
  • • 5 users
  • • 5000 contacts
  • • Lead scoring
Full Keap pricing breakdown →
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