HomeActiveCampaign vs MailerLite
Updated March 2026 · Independent Analysis

ActiveCampaignvsMailerLite

MailerLite starts at $10/mo, 33% cheaper than ActiveCampaign's $15/mo. MailerLite is rated higher at 4.7/5 vs ActiveCampaign's 4.5/5.

A
ActiveCampaign

Marketing automation and CRM platform for customer experience automation

4.5/5Founded 2003180K+ customers users
Try ActiveCampaign Free →
M
MailerLite

Affordable email marketing with powerful automation for growing businesses

4.7/5Founded 20101.4M+ users users
Try MailerLite Free →

⚡ Quick Stats

Avg Rating
🏆 MailerLite wins
💰
Starting Price
🏆 MailerLite wins
🔧
Features
🏆 ActiveCampaign wins
🎁
Free Plan
🏆 MailerLite wins

📊 Ratings Breakdown

A

ActiveCampaign

4.5/5 avg
G2 Score4.5/5
Capterra Score4.6/5
Overall Avg4.55/5
M

MailerLite

4.7/5 avg
G2 Score4.7/5
Capterra Score4.7/5
Overall Avg4.7/5

⚡ Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose ActiveCampaign if you need:
  • Email Marketing
  • Marketing Automation
  • CRM & Sales
  • Forms
  • Conditional Content
Try ActiveCampaign Free →
Choose MailerLite if you need:
  • Email Campaigns
  • Automation
  • Website Builder
  • Sign-up Forms
  • Pop-ups
Try MailerLite Free →

🔧 Feature Comparison

ActiveCampaign uniquely offers Email Marketing, Marketing Automation, CRM & Sales. MailerLite uniquely offers Email Campaigns, Automation, Website Builder. Both share 2 features including Landing Pages, Segmentation.

Feature
ActiveCampaign
MailerLite
Landing Pages
Segmentation
Email Marketing
Marketing Automation
CRM & Sales
Forms
Conditional Content
Split Testing
Predictive Sending
Lead Scoring
SMS Marketing
Site Tracking
Event Tracking
900+ Integrations
Reporting
Email Campaigns
Automation
Website Builder
Sign-up Forms
Pop-ups
Newsletter Editor
Digital Products
Paid Subscriptions
A/B Testing
Surveys
Analytics
API
Integrations
Total Features
15
15

💰 Pricing Comparison

MailerLite starts at $10/mo, 33% cheaper than ActiveCampaign's $15/mo.

A

ActiveCampaign Plans

Paid plans only

StarterBest Value
$15/mo
  • 1000 contacts
  • 1 user
  • Email campaigns
Plus
$49/mo
  • 1000 contacts
  • 3 users
  • Landing pages
  • CRM
Pro
$79/mo
  • 1000 contacts
  • 5 users
  • Predictive sending
Enterprise
$145/mo
  • 1000 contacts
  • 10 users
  • Custom reporting
Full ActiveCampaign pricing breakdown →
M

MailerLite Plans

Free tier available

Free
Free
  • 1000 subscribers
  • 12K emails/mo
Growing BusinessBest Value
$10/mo
  • 500 subscribers
  • Unlimited emails
  • Sell digital products
Advanced
$20/mo
  • 500 subscribers
  • AI assistant
  • Facebook integration
Enterprise
Custom
  • 100K+ subscribers
  • Dedicated IP
Full MailerLite pricing breakdown →
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❓ Frequently Asked Questions

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