CompareStack/Klaviyo vs Mailjet
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Home›Klaviyo vs Mailjet
Updated March 2026 · Independent Analysis

KlaviyovsMailjet

Mailjet starts at $17/mo, 15% cheaper than Klaviyo's $20/mo. Klaviyo is rated higher at 4.7/5 vs Mailjet's 4.2/5.

K
Klaviyo

Marketing automation platform purpose-built for e-commerce brands

★ 4.7/5Founded 2012167K+ customers users
Try Klaviyo Free →
M
Mailjet

Email delivery service for marketing and transactional emails with team collaboration

★ 4.2/5Founded 2010150K+ companies users
Try Mailjet Free →

⚡ Quick Stats

⭐
Avg Rating
Klaviyo4.7/5
Mailjet4.2/5
🏆 Klaviyo wins
💰
Starting Price
Klaviyo$20/mo
Mailjet$17/mo
🏆 Mailjet wins
🔧
Features
Klaviyo15
Mailjet15
🏆 Klaviyo wins
🎁
Free Plan
KlaviyoYes ✓
MailjetYes ✓

📊 Ratings Breakdown

K

Klaviyo

4.7/5 avg
G2 Score4.6/5
Capterra Score4.7/5
Overall Avg4.65/5
M

Mailjet

4.2/5 avg
G2 Score4/5
Capterra Score4.3/5
Overall Avg4.15/5

⚡ Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Klaviyo if you need:
  • ✓ SMS Marketing
  • ✓ Marketing Automation
  • ✓ Predictive Analytics
  • ✓ Product Recommendations
  • ✓ Forms & Pop-ups
Try Klaviyo Free →
Choose Mailjet if you need:
  • ✓ Transactional Email
  • ✓ SMTP Relay
  • ✓ Drag-and-Drop Editor
  • ✓ Real-time Collaboration
  • ✓ Contact Management
Try Mailjet Free →

🔧 Feature Comparison

Klaviyo uniquely offers SMS Marketing, Marketing Automation, Predictive Analytics. Mailjet uniquely offers Transactional Email, SMTP Relay, Drag-and-Drop Editor. Both share 5 features including Email Marketing, Segmentation, A/B Testing.

Feature
Klaviyo
Mailjet
Email Marketing
✓
✓
Segmentation
✓
✓
A/B Testing
✓
✓
Templates
✓
✓
API
✓
✓
SMS Marketing
✓
✗
Marketing Automation
✓
✗
Predictive Analytics
✓
✗
Product Recommendations
✓
✗
Forms & Pop-ups
✓
✗
Customer Profiles
✓
✗
Reporting
✓
✗
Shopify Integration
✓
✗
Flow Builder
✓
✗
Reviews
✓
✗
Transactional Email
✗
✓
SMTP Relay
✗
✓
Drag-and-Drop Editor
✗
✓
Real-time Collaboration
✗
✓
Contact Management
✗
✓
Automation
✗
✓
Analytics
✗
✓
Webhook
✗
✓
SPF/DKIM Setup
✗
✓
Deliverability Tools
✗
✓
Total Features
15
15

💰 Pricing Comparison

Mailjet starts at $17/mo, 15% cheaper than Klaviyo's $20/mo.

K

Klaviyo Plans

Free tier available

Free
Free
  • • 250 contacts
  • • 500 emails/mo
  • • 150 SMS
EmailBest Value
$20/mo
  • • 251-500 contacts
  • • 5000 emails/mo
Email & SMS
$35/mo
  • • 251-500 contacts
  • • 5000 emails/mo
  • • 1250 SMS
Full Klaviyo pricing breakdown →
M

Mailjet Plans

Free tier available

Free
Free
  • • 200 emails/day
  • • 6000 emails/mo
EssentialBest Value
$17/mo
  • • 15K emails/mo
  • • No daily limit
Premium
$27/mo
  • • 15K emails/mo
  • • Automation
  • • A/B testing
Custom
Custom
  • • Custom volume
  • • Dedicated IP
Full Mailjet pricing breakdown →
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❓ Frequently Asked Questions

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