CompareStack/Klaviyo vs Omnisend
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Home›Klaviyo vs Omnisend
Updated March 2026 · Independent Analysis

KlaviyovsOmnisend

Omnisend starts at $16/mo, 20% cheaper than Klaviyo's $20/mo. Both rated 4.7/5 by users.

K
Klaviyo

Marketing automation platform purpose-built for e-commerce brands

★ 4.7/5Founded 2012167K+ customers users
Try Klaviyo Free →
O
Omnisend

E-commerce email & SMS marketing automation platform

★ 4.7/5Founded 2014100K+ e-commerce brands users
Try Omnisend Free →

⚡ Quick Stats

⭐
Avg Rating
Klaviyo4.7/5
Omnisend4.7/5
🏆 Klaviyo wins
💰
Starting Price
Klaviyo$20/mo
Omnisend$16/mo
🏆 Omnisend wins
🔧
Features
Klaviyo15
Omnisend15
🏆 Klaviyo wins
🎁
Free Plan
KlaviyoYes ✓
OmnisendYes ✓

📊 Ratings Breakdown

K

Klaviyo

4.7/5 avg
G2 Score4.6/5
Capterra Score4.7/5
Overall Avg4.65/5
O

Omnisend

4.7/5 avg
G2 Score4.6/5
Capterra Score4.7/5
Overall Avg4.65/5

⚡ Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Klaviyo if you need:
  • ✓ Marketing Automation
  • ✓ Predictive Analytics
  • ✓ Customer Profiles
  • ✓ Reporting
  • ✓ Flow Builder
Try Klaviyo Free →
Choose Omnisend if you need:
  • ✓ Push Notifications
  • ✓ Automation
  • ✓ Product Picker
  • ✓ Landing Pages
  • ✓ Analytics
Try Omnisend Free →

🔧 Feature Comparison

Klaviyo uniquely offers Marketing Automation, Predictive Analytics, Customer Profiles. Omnisend uniquely offers Push Notifications, Automation, Product Picker. Both share 8 features including Email Marketing, SMS Marketing, Segmentation.

Feature
Klaviyo
Omnisend
Email Marketing
✓
✓
SMS Marketing
✓
✓
Segmentation
✓
✓
A/B Testing
✓
✓
Product Recommendations
✓
✓
Forms & Pop-ups
✓
✓
Shopify Integration
✓
✓
Templates
✓
✓
Marketing Automation
✓
✗
Predictive Analytics
✓
✗
Customer Profiles
✓
✗
Reporting
✓
✗
Flow Builder
✓
✗
API
✓
✗
Reviews
✓
✗
Push Notifications
✗
✓
Automation
✗
✓
Product Picker
✗
✓
Landing Pages
✗
✓
Analytics
✗
✓
WooCommerce
✗
✓
Campaign Booster
✗
✓
Total Features
15
15

💰 Pricing Comparison

Omnisend starts at $16/mo, 20% cheaper than Klaviyo's $20/mo.

K

Klaviyo Plans

Free tier available

Free
Free
  • • 250 contacts
  • • 500 emails/mo
  • • 150 SMS
EmailBest Value
$20/mo
  • • 251-500 contacts
  • • 5000 emails/mo
Email & SMS
$35/mo
  • • 251-500 contacts
  • • 5000 emails/mo
  • • 1250 SMS
Full Klaviyo pricing breakdown →
O

Omnisend Plans

Free tier available

Free
Free
  • • 250 contacts
  • • 500 emails/mo
  • • 60 SMS
StandardBest Value
$16/mo
  • • 500 contacts
  • • 6000 emails/mo
  • • Unlimited push
Pro
$59/mo
  • • 2500 contacts
  • • Unlimited emails
  • • Advanced reporting
Full Omnisend pricing breakdown →
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❓ Frequently Asked Questions

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